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July 17.2025

2 Minutes Read

Discover How Rare Beauty is Transforming Marketing with Substack Insights

Rare Beauty Substack Marketing Strategies visual with monochrome portrait

Unveiling the Magic of Rare Beauty’s Substack

In a bold move that underscores the evolving relationship between brands and consumers, Rare Beauty, under the creative guidance of MacKenzie Kassab, has launched a unique Substack newsletter. This initiative looks to reconnect the brand with its audience by sharing not just product information but a deeper, more personal story about the challenges and successes that come with creating beauty products.

Lessons in Authentic Brand Engagement

Kassab emphasizes the first lesson: getting curious about the product. In her perspective, the excitement of launching a product can wane when surrounded by its development day in and day out. However, sharing this journey with consumers, including behind-the-scenes bloopers and mistakes, adds an authentic charm that resonates. “Seeing how excited people get about these stories is really rewarding,” she notes. By inviting consumers into the process, rare insights emerge that are both informative and engaging.

The Power of Imperfection

Furthermore, embracing imperfections plays a crucial role in connecting with an audience. As Kassab illustrates, transparency about the trials encountered in product development can foster a stronger bond with consumers. “It’s essential to show that, even as a big brand, we're not perfect,” she asserts. This approach not only humanizes the brand but also demystifies the beauty creation process, inviting others to partake in the narrative along the way.

Respecting the Medium

Another key element is utilizing the unique qualities of the Substack platform. Designed to foster community and individual voice, it evokes a simpler time in social media history. Kassab, already a fan of Substack, points out that its ethos allows for a genuine connection rather than a mere sales pitch. Respecting this environment leads to more meaningful interactions with the audience.

A Look to the Future

As brands like Rare Beauty explore innovative channels like Substack, they set a trend in transparent marketing that prioritizes authentic storytelling. This strategic use of communication tools not only addresses consumer interests but can also redesign the traditional approach to brand engagement. The future holds potential for even deeper connections, as brands learn to navigate this medium effectively.

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Discover How Rare Beauty is Transforming Marketing with Substack Insights

Unveiling the Magic of Rare Beauty’s Substack

Lessons in Authentic Brand Engagement

The Power of Imperfection

Respecting the Medium

A Look to the Future

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