Add Row 
Add 
Rethinking AI Content: Is More Always Better?
Ross Simmonds, a digital marketing strategist and founder of Foundation Marketing, cuts through the noise regarding AI-generated content. He notes a concerning trend: an overflow of mediocre AI-written blogs flooding the internet. In his candid view, much of this content lacks substance, making it "trash". But rather than discarding AI entirely, he sees its potential along with a more human approach to content creation.
Experimentation: The Secret Sauce for B2B Success
Simmonds advocates for a revolutionary strategy in marketing—a 20% budget allocation to experimentation. He suggests that while 80% of marketing should stick to proven methods, the adventurous 20% is crucial for innovation. Teams can set aside time for an "experiment week," focusing on unorthodox channels, like TikTok or Reddit, without fear of failure. This shift allows marketers to step outside their comfort zones and embrace boldness.
AI as a Supercharged Lead Nurturer
According to Simmonds, the real strength of AI lies not in content creation but in its ability to nurture leads. By analyzing data and understanding human behavior, AI can personalize outreach to potential clients. Simmonds envisions a collaborative future where marketers create insightful stories, while AI efficiently connects these narratives to the right audience, fostering lasting relationships.
Future Trends: Embracing AI and Human Creativity
The marketing landscape is rapidly evolving, and as Simmonds predicts, the brands that succeed will harness both AI and human creativity. The goal is to produce content that doesn’t just fill space but inspires and adds real value. By striking this balance, businesses can stand out in a crowded digital marketplace.
Incorporating a fresh perspective on AI and commitment to innovative experimentation might just be the formula today’s marketers need. As the digital landscape continues to shift, these insights from Ross Simmonds are timely reminders of the power of creativity and data-driven strategies in achieving marketing success.
Add Row 
Add 
Write A Comment